Google and Meta both claim the same sale.
Each platform counts its own conversions, including people who only saw an ad. Add the reports up and they claim more sales than you made.
Google Ads and Meta Ads management
Google and Meta Ads, Run for Profit.
We plan, build and run your Google and Meta campaigns, make the ads, and check every result against your real sales, not just what the platforms claim. If a click won't make money, we don't buy it.
Monthly plan. No long-term contract. You keep your ad accounts.
Sound familiar?
The Platforms Say It's Working. Your Sales Don't.
Ad spend goes up easily. Profit is harder. These are the three problems we see most.
Spend keeps rising. Profit doesn't.
Broad targeting, unprofitable products and searches that never buy quietly eat the budget, and nobody turns them off.
The tracking was never checked.
A broken pixel or a purchase counted twice sends the platform's automatic bidding after the wrong customers, and every decision after that is a guess.
What's included
Everything From the First Ad to the Final Sale.
- 1Google AdsSearch, Shopping, Performance Max and YouTube campaigns, plus a clean Google Merchant Center product feed for stores.
- 2Meta adsFacebook and Instagram campaigns to find new customers and bring back people who visited but didn't buy.
- 3Ad creativeAd copy, images and short videos, written and made for each platform, with new versions tested every month.
- 4Audience and keyword researchWho buys, what they search for and what they respond to, so budget goes to the people most likely to become customers.
- 5Tracking that matches your salesGoogle Analytics, Meta's Conversions API and Google's enhanced conversions, set up and checked against your store or CRM before we scale.
- 6Daily management and testingBids, budgets, search terms and audiences reviewed every day. Losing ads and products get cut; winners get more budget.
- 7Reporting on real salesA monthly report, and a live dashboard where you need one, comparing what you spent with the sales your store or CRM recorded.
How it works
Fix the Counting. Then Spend.
Most agencies start pouring money into ads on day one. We make sure every sale is counted correctly first.
Free strategy call
30 minutes on your goals, your margins and your current campaigns. You leave with a plan, whether or not we work together.
Tracking check
In the first week we check that every sale or lead reaches Google and Meta once, with the right value.
Launch and test
New campaigns and creative go live on a test budget, so we learn what works before spending more.
Scale what's proven
Weekly optimisation, a monthly review, and more budget only behind what your real sales show is working.
Proof
What Happened at Spec‑Ring.
Spec-Ring is a US Shopify store selling car parts. We spent 2025 getting it found on Google while ad spend averaged about $650 a month. In 2026, once customers were already finding the store, we turned the ads up nearly ten times.
5%
Of Spec-Ring's sales spent on Google and Meta ads, 1 January to 7 October 2026.
$1.13M
Spec-Ring's sales from 1 January to 22 October 2026, more than 4 times the same months of 2025.
$26.5K vs $2.7K
Sales Meta reported for its ads over 30 days (9 September to 8 October 2026), against the orders Shopify could link to a visit from a Meta ad. This is why we check.
“The turning point was the day the reporting finally matched reality. Bature proved that a lot of what looked like direct sales were actually the ads and SEO they were running for us. Once I could see the truth, every decision got easier.”
Hoi Chow, Owner, Spec-Ring
Figures from Spec-Ring's Shopify, Google Ads and Meta accounts. Sales are Shopify total sales across all channels, including draft orders, so they reflect more than our ads alone. Read the Spec-Ring case study
Is it right for you?
Who This Is For.
A good fit if you
- Sell online and want ads judged on real sales
- Need more leads or bookings for a service business
- Already run ads but don't trust the numbers
- Can give a new campaign a few weeks of test budget
Not the right fit if you
- Expect profit from the first week of a brand-new campaign
- Can't give us access to your ad accounts and sales data
- Want the cheapest clicks, not the ones that turn into customers
Common questions
Before You Ask.
How much does ads management cost?
Paid ads plans start at $500 a month for our management work, plus 12% of your monthly ad spend: one fee that covers every platform you run. Your ad budget itself is paid straight to Google and Meta. There is no long-term contract, and you'll get a clear quote after the strategy call. See all plans.
How much should I spend on ads?
It depends on your margins and goals. We usually start with a test budget, find what makes money, then scale it. Spec-Ring spent about $650 a month on ads through 2025 while its SEO grew, and raised spend only once the numbers proved it.
Do you make the ads?
Yes. We write the copy and make the images and short videos for each platform, and test new versions every month. If you have your own designer or footage, we work with that too.
Which platforms do you run?
Google Ads (Search, Shopping, Performance Max and YouTube) and Meta (Facebook and Instagram). We also run Microsoft, TikTok and LinkedIn ads when they suit your customers.
Who owns the ad accounts?
You do. We work inside your own Google and Meta accounts, so every campaign, audience and result stays yours if we stop working together.
How soon will I see results?
Ads bring visitors from the first day. Finding the campaigns that make money takes a few weeks of testing, and we'll tell you honestly what the numbers show along the way.
Why don't Meta's numbers match my sales?
Meta counts people who only saw an ad, and sales another channel brought in. We compare what each platform reports with the orders your store actually recorded. Shopify stores can start with our $350 tracking audit.
Before you raise your budget
Spend on What Works. Prove It With Sales.
Book a free 30-minute strategy call. We'll look at your campaigns and your tracking, and show you where the budget is leaking.