01
Google Ads
We run their Google Shopping ads to make a profit, not just to look busy. If a click won't make money, we don't buy it.
E-commerce case study
From $89,000 a year to $1.13 million in 2026 so far.
We run everything for Spec-Ring, an online car-parts store: their Google Ads, their Google rankings, and their shop. We grew the sales, and we made the numbers simple to trust.
Spec-Ring: carbon-fibre parts for BMW, Honda & Toyota
Google Ads · SEO · Store & reporting
$1.13M
in sales, 1 January to 22 October 2026. The whole of 2024 was just $89K.
4×
Over four times the sales of the same months in 2025, January to 22 October.
664
Google searches where they rank top 3, up from 156 in June 2025.
5%
of sales spent on Google and Meta ads, 1 January to 7 October 2026.
Spec-Ring makes carbon-fibre parts for BMW, Honda, and Toyota cars. The products were never the problem. The volume was. $89,000 across an entire year, on margins tight enough that there was no money to waste getting it wrong.
That is what we were brought in to fix: sell more, without burning the margin doing it.
Every month of 2024
Plotted against 2024's own best month
Best month $14.4K
Average $7.4K a month
Today's average is 14× higher
Which is where the measurement came in. Google claimed one thing, Facebook claimed another, and a big chunk of sales showed up as "direct" with no explanation. You cannot scale spend safely on numbers like that. So we fixed what we were counting first, then put real money behind whatever it proved was working.
The growth
Sales went up. A lot.
In 2024 the store made $89,000 for the whole year. In 2025 it made $377,000. From 1 January to 22 October 2026 it made $1.13 million, three times the entire year before.
2024
$89K
2025
$377K
4× bigger than 2024
2026 · to 22 Oct
$1.13M
Already 3× all of 2025
2024 · $89K
2025 · $377K
2026 · $1.13M to 22 October
Sales per month, January 2024 to September 2026, from the store's own records (Shopify total sales, all channels). Complete months only; October 2026 is still in progress and is counted in the totals above.
As the store climbed Google, the sales climbed right along with it.
Better rankings brought more customers, and more customers brought more money.
Before and after
What changed when we took over.
Before us
- $89,000 in sales for the whole year.
- Hard to find on Google for most product searches.
- Spend flying blind. Numbers that never matched.
After us
- $1.13 million in sales from January to 22 October 2026.
- On page 1 of Google for 1,744 searches, up from 265.
- Ad spend checked against real Shopify sales.
How we did it
We built the foundation first. Then we spent on ads.
Most agencies start pouring money into ads on day one. We don't. Customers almost never buy from a single ad. They find you, come back a few times, and then buy. So the whole picture has to work together.
How one sale actually happens
Aug 1–9, 2026
- 1 They find you A Google search or an ad. SEO and paid do the first job.
- 2 They come back Often more than once, thinking it over. Most of it looks like “direct”.
- 3 They buy Only once the pieces worked together. No channel gets there alone.
Sales each channel took part in bar length = sales it took part in · segments = channels sharing those sales
- Paid SearchGoogle Shopping ads · Brand search 36 sales · $21,614
- DirectDirect & untracked returns 28 sales · $17,280
- Organic SearchFree listings · SEO · Bing 15 sales · $9,299
- Social & AIInstagram · Facebook · ChatGPT 7 sales · $4,442
- Paid SocialMeta ads · Summer Sale 5 sales · $2,385
Sales with a traceable journey
56 sales
Channel touches it took to make them
91 touches
1.6 Every sale took 1.6 channels on average. None of them closed it alone.
Of the 70 sales in this window, 56 left a traceable trail; the other 14 arrived with no recorded touch at all. Overlapping journeys are why platform reports can never be added together, and why we measure them ourselves.
So for Spec-Ring, we spent all of 2025 getting the store found on Google while ad spend averaged about $650 a month. Only in 2026, once customers were already finding them, did we turn the ads up nearly ten times higher, on top of a store that was already selling.
Getting found on Google
From 156 to 664 top-3 searches.
From 1 to 28 June 2025 the store ranked in Google's top 3 for 156 search queries, and on page 1 for 265. We worked on it month after month. From 8 September to 5 October 2026 it ranked top 3 for 664 queries and was on page 1 for 1,744. Each one is a search where shoppers can find the store without a paid click.
1 to 28 June 2025
156
Search queries where the store ranked top 3. On page 1 for 265.
Through 2025 and 2026
Month by month
New pages, rewritten product titles and a rebuilt shopping feed.
8 Sep to 5 Oct 2026
664
Search queries where the store ranks top 3. On page 1 for 1,744.
What we handle
One team, running the whole thing.
02
Getting found on Google
The store now ranks in Google's top 3 for 664 searches, up from 156 in June 2025, so more customers find it without a paid click.
03
Fixing the product listings
We unblocked 8 products Google had hidden and rewrote over 200 product names, so more of the store shows up when people search.
04
Customer reviews
The store had 31 real reviews it wasn't showing anyone. We put them on the product pages, so more visitors feel safe to buy.
05
Reporting you can trust
We built a simple live dashboard and a clear way to see which channel actually earns each sale, so every decision is based on the truth.
06
Testing, not guessing
We run careful tests before making big changes, so growth is on purpose and every move pays for itself.
The difference
9.9×
Other agencies show you their numbers. We show you the truth.
We checked what the ad platforms claimed against the store's real orders. Over 30 days (9 September to 8 October 2026), Meta reported $26,522 in sales from its ads. Shopify could link $2,679 of orders to a visit from a Meta ad, about a tenth as much. Meta also counts people who only saw an ad, and sales that another channel brought in.
So we built our own honest way to track it. We found that most of the "mystery direct sales" were really our ads and our Google rankings doing the work. We don't chase numbers that make us look good. We manage what actually grows the business, and we show the owner exactly how.
In their words
The turning point was the day the reporting finally matched reality. Bature proved that a lot of what looked like direct sales were actually the ads and SEO they were running for us. Once I could see the truth, every decision got easier.
Hoi Chow, Owner, Spec-Ring
Work with us
Want This for
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Your Store?
We take on a few online stores at a time and run their whole growth: ads, Google rankings, and reporting you can actually trust. If you're tired of paying for numbers that don't add up, let's talk. Free 30-minute call, no pitch deck.
30 minutes. No sales pitch.
Senior-led conversation.
Walk away with a plan.
All figures are taken from the store's own sales and Google data, not from what the ad platforms claim.