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Shopify Ad Tracking Audit

Find Out What Your Ads Really Earned.

Meta and Google each report their own sales numbers, and they rarely match Shopify. In 3 business days I'll show you where your numbers differ, why, and what to fix before you spend another dollar.

Request the Audit Book a Call First

Read-only access. Nothing in your store or ad accounts gets changed.

Sound familiar?

Three Reports. Three Different Answers.

Every platform grades its own homework. When the numbers disagree, you end up guessing which ads to scale and which to cut.

Meta says the ads made thousands. Shopify shows a fraction.

Meta counts people who only saw an ad, and sales another channel brought back. Shopify can only link orders to the clicks it can see.

Some sales are counted twice. Others not at all.

A theme change, a new app or a checkout update can quietly break a pixel, or fire a purchase twice. Nobody notices until the numbers stop making sense.

You can't tell which campaigns to scale.

When every platform claims the same sale, the totals add up to more than you sold. Budget decisions turn into gut feel.

What you get

A Clear Picture, Then a Plan.

  1. 1
    Side-by-side numbersWhat Shopify, GA4, Google Ads and Meta each report for the same 30 days, laid out together and explained in plain language.
  2. 2
    Purchase tracking checkWhether every order reaches each platform once, with the right value, from both the browser pixel and any server-side setup.
  3. 3
    Double counts and gaps, found and explainedWhich sales are claimed by more than one platform, which are missing, and why.
  4. 4
    A ranked fix listWhat to fix first, why it matters to your budget decisions, and how hard each fix is.
  5. 5
    A walkthrough callWe go through the findings together, and you can ask anything. If you want help with the fixes, you get a fixed quote. No obligation.
How it works

Four Steps. About a Week.

Request the audit

Fill in the short form below. It takes about two minutes.

Short fit call

We check the audit suits your store. If it does, I send a $350 invoice.

Read-only access

You add me as a staff or viewer user on Shopify, GA4, Google Ads and Meta. I send the exact steps.

Findings in 3 days

Within 3 business days of access, you get the report and we walk through it together.

Proof

What Happened at Spec‑Ring.

Spec-Ring is a US Shopify store selling car parts. I built their tracking, reporting and Google Shopping setup.

$89K to $377K

Shopify sales in 2024, then 2025, our first year working together.

$1.13M

Shopify sales from 1 January to 22 October 2026, more than 4 times the same period in 2025.

$26.5K vs $2.7K

Sales Meta reported for its ads over 30 days (9 September to 8 October 2026), against the orders Shopify could link to a visit from a Meta ad. Finding gaps like this is what the audit is for.

“The turning point was the day the reporting finally matched reality. Bature proved that a lot of what looked like direct sales were actually the ads and SEO they were running for us. Once I could see the truth, every decision got easier.”

Hoi Chow, Owner, Spec-Ring

Figures from Spec-Ring's Shopify and Meta accounts, checked 23 October 2026. Sales are Shopify total sales across all channels, including draft orders, so they reflect more than our work alone. Read the full case study

Henry Odili
Who does the audit

I'm Henry Odili.

I'm an engineer who works in marketing. I build the tracking, reporting and automation that marketing teams rely on to make decisions.

For Spec-Ring I built server-side tracking for Meta, a live dashboard that puts Meta and Google side by side with Shopify, and automated product tiers for Google Shopping. I do every audit myself.

Is it right for you?

Who This Is For.

A good fit if you

  • Sell on Shopify
  • Spend on Google Ads, Meta ads, or both
  • Don't fully trust the sales numbers the ad platforms report
  • Want to know what's real before you raise your budget

Not the right fit if you

  • Aren't running paid ads yet
  • Sell on a platform other than Shopify (ask me first)
  • Need the fixes done this week with no review first
Common questions

Before You Ask.

Do you need my passwords?

No. You add me as a staff or viewer user with read-only access, and remove me when we're done. I'll send step-by-step instructions for each platform.

Will you change anything in my store or ad accounts?

No. The audit only looks. Any fixes happen afterwards, and only if you ask for them.

What if my tracking turns out to be fine?

Then you'll know for sure, with the numbers to show it, and you can scale with confidence. That's worth knowing too.

Which platforms do you cover?

Shopify, GA4, Google Ads and Meta. If you also run TikTok, Pinterest or Microsoft ads, mention it on the form and I'll tell you whether I can include them.

How do I pay?

After the fit call I send an invoice for $350 in US dollars. Work starts once it's paid and access is in place.

What happens after the audit?

You keep the report and can hand the fixes to your own developer. If you'd like me to make the fixes, I'll give you a fixed price for them.

Request the audit

Tell Me About Your Store.

I'll reply within one business day to set up a short call. No payment needed yet.

Where do you advertise? (optional)
Or book a call directly.
Before you raise your budget

Know What's Real. Then Scale.

A fixed $350 audit, findings in 3 business days, and a clear list of what to fix first.

Request the Audit Email Me