01
Google Ads
We run their Google Shopping ads to make a profit, not just to look busy. If a click won't make money, we don't buy it.
E-commerce case study
From $89,000 a year to $750,000 in eight months.
We run everything for Spec-Ring, an online car-parts store: their Google Ads, their Google rankings, and their shop. We grew the sales, and we made the numbers simple to trust.
Spec-Ring: carbon-fibre parts for BMW, Honda & Toyota
Google Ads · SEO · Store & reporting
$758K
in sales so far in 2026. The whole of 2024 was just $89K.
$18
came back in sales for every $1 we spent on ads.
Page 1
on Google now, up from page 3, where nobody saw them.
<7%
of sales spent on all marketing. Very lean.
Spec-Ring makes carbon-fibre parts for BMW, Honda, and Toyota cars. The products were never the problem. The volume was. $89,000 across an entire year, on margins tight enough that there was no money to waste getting it wrong.
That is what we were brought in to fix: sell more, without burning the margin doing it.
Every month of 2024
Plotted against 2024's own best month
Best month $14.4K
Average $7.4K a month
Today's average is 14× higher
Which is where the measurement came in. Google claimed one thing, Facebook claimed another, and a big chunk of sales showed up as "direct" with no explanation. You cannot scale spend safely on numbers like that. So we fixed what we were counting first, then put real money behind whatever it proved was working.
The growth
Sales went up. A lot.
In 2024 the store made $89,000 for the whole year. In 2025 it made $377,000. In the first eight months of 2026 it has already made over $750,000, more than double the entire year before.
2024
$89K
2025
$377K
4× bigger than 2024
2026 · 8 months
$758K
Already 2× all of 2025
2024 · $89K
2025 · $377K
2026 · $758K in eight months
Sales per month, January 2024 to July 2026, taken straight from the store's own records. Complete months only; August 2026 is still in progress and is counted in the totals above.
As we moved the store up Google, from page 3 to page 1, the sales climbed right along with
it. Better rankings brought more customers, and more customers brought more money.
Before and after
What changed when we took over.
Before us
- $89,000 in sales for the whole year.
- Buried on page 3 of Google. Almost nobody found them.
- Spend flying blind. Numbers that never matched.
After us
- Over $750,000 in sales in just eight months.
- Top of page 1 for hundreds of searches.
- Every dollar of spend traceable to real sales.
How we did it
We built the foundation first. Then we spent on ads.
Most agencies start pouring money into ads on day one. We don't. Customers almost never buy from a single ad. They find you, come back a few times, and then buy. So the whole picture has to work together.
How one sale actually happens
Aug 1–9, 2026
- 1 They find you A Google search or an ad. SEO and paid do the first job.
- 2 They come back Often more than once, thinking it over. Most of it looks like “direct”.
- 3 They buy Only once the pieces worked together. No channel gets there alone.
Sales each channel took part in bar length = sales it took part in · segments = channels sharing those sales
- Paid SearchGoogle Shopping ads · Brand search 36 sales · $21,614
- DirectDirect & untracked returns 28 sales · $17,280
- Organic SearchFree listings · SEO · Bing 15 sales · $9,299
- Social & AIInstagram · Facebook · ChatGPT 7 sales · $4,442
- Paid SocialMeta ads · Summer Sale 5 sales · $2,385
Sales with a traceable journey
56 sales
Channel touches it took to make them
91 touches
1.6 Every sale took 1.6 channels on average. None of them closed it alone.
Of the 70 sales in this window, 56 left a traceable trail; the other 14 arrived with no recorded touch at all. Overlapping journeys are why platform reports can never be added together, and why we measure them ourselves.
So for Spec-Ring, we spent all of 2025 getting the store found on Google while keeping ad spend under $600 a month. Only in 2026, once customers were already finding them, did we turn the ads up about ten times higher, on top of a store that was already selling.
Getting found on Google
From page 3 to page 1.
When we started, the store was buried on page 3 of Google, where almost nobody looks. We worked on it month after month until it reached the top of page 1. Today it shows up for hundreds of searches and brings in around $10,000 in sales every month, and we pay nothing for those clicks.
Early 2025
Page 3
Buried where almost nobody looks.
Late 2025
Page 1
Customers start finding the store.
Today
Top spots
592 searches where they rank in the top 3. Free customers, every day.
What we handle
One team, running the whole thing.
02
Getting found on Google
We got the store ranking at the top of Google for hundreds of searches. That brings in around $10,000 in sales a month, for free.
03
Fixing the product listings
We unblocked 8 products Google had hidden and rewrote over 200 product names, so more of the store shows up when people search.
04
Customer reviews
The store had 31 real reviews it wasn't showing anyone. We put them on the product pages, so more visitors feel safe to buy.
05
Reporting you can trust
We built a simple live dashboard and a clear way to see which channel actually earns each sale, so every decision is based on the truth.
06
Testing, not guessing
We run careful tests before making big changes, so growth is on purpose and every move pays for itself.
The difference
113%
Other agencies show you their numbers. We show you the truth.
We checked what Google and Facebook each claimed against the store's real sales. Added up, the two of them took credit for more sales than the store actually made, 113% of them. They were counting the same sales twice.
So we built our own honest way to track it. We found that most of the "mystery direct sales" were really our ads and our Google rankings doing the work. We don't chase numbers that make us look good. We manage what actually grows the business, and we show the owner exactly how.
Work with us
Want This for
Want This for
Your Store?
We take on a few online stores at a time and run their whole growth: ads, Google rankings, and reporting you can actually trust. If you're tired of paying for numbers that don't add up, let's talk. Free 30-minute call, no pitch deck.
30 minutes. No sales pitch.
Senior-led conversation.
Walk away with a plan.
All figures are taken from the store's own sales and Google data, not from what the ad platforms claim.